Case Studies
Aligning Customer and Workforce Diversity for Business Growth
Client: Global retail brand
Challenge
Despite a diverse customer base, the workforce lacked representation, and product development failed to resonate with key demographics.
Our Approach
Conducted focus groups with employees and customers to identify areas for improvement in inclusivity.
Rolled out inclusive product development workshops and staff training on engaging diverse customers.
Results
Customer satisfaction among diverse demographics increased by 22%, contributing to a 10% rise in sales within underrepresented market segments.
Workforce diversity improved by 15%, with more diverse teams contributing directly to innovation and customer engagement.
